The brief
Problem, approach, result.
Problem
Producing and publishing content was a chain of repetitive manual steps, research, drafting, formatting, adding media, pushing to the CMS, that ate hours per article.
The team wanted speed without handing the brand over to an unsupervised black box.
Approach
- Built the orchestration in n8n, dropping to Python/Node for the steps no block could handle.
- Automated formatting, media handling, and the push to WordPress via its API.
- Kept a human approval gate in the loop, so nothing publishes without a one-click sign-off.
Result
A chain of manual steps collapsed into one pipeline that saves hours per article.
Output went up while editorial control stayed firmly with the team.
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